戶外用品指的是參加各種探險旅游及戶外活動時需要配置的一些設備。根據(jù)中國戶外用品零售行業(yè)商會（CORA）的分類，戶外用品分為服裝類、鞋類、背包類、裝備類、配件類和器材類六大類，常見裝備包括帳篷、登山鞋、防風衣褲、頭盔、踏雪板、高山眼鏡等。市場上各種品牌琳瑯滿目，各種戶外裝備把戶外達人“武裝到牙齒”。

　　Outdoor equipment refers to some devices that need to be configured when participating in various adventure tours and outdoor activities. According to the China Outdoor Products Retail Industry Association (CORA) classification, outdoor products are divided into six categories: clothing, shoes, backpacks, equipment, accessories, and equipment. Common equipment includes tents, hiking shoes, windproof clothing, helmets, snowboards, mountain glasses, etc. There are a variety of brands on the market, and outdoor equipment equips outdoor enthusiasts to their teeth.

　　據(jù)美國著名的市場調(diào)研公司 The NPD Group 的一項調(diào)查顯示，戶外運動服裝逐漸流行?？赡芤惶焱嫫澩?、接下來一天遠足旅行、然后再來一場騎行……隨之帶來的消費當然與日俱增。作為更追求生活品質(zhì)的一代，人們并不滿足于隨便套一雙日常跑鞋就出發(fā)，會尋求更具性能的專業(yè)性裝備。有數(shù)據(jù)顯示在美國，戶外運動消費者一年平均要花費 465 美元購置戶外裝備。

　　According to a survey by The NPD Group, a well-known market research company in the United States, outdoor sportswear is gradually becoming popular. Perhaps one day of kayaking, the next day of hiking, and then another cycling trip... the resulting consumption is certainly increasing day by day. As a generation that pursues a higher quality of life, people are not satisfied with just wearing a pair of daily running shoes and will seek professional equipment with more performance. Data shows that in the United States, outdoor sports consumers spend an average of $465 a year on purchasing outdoor equipment.

　　戶外用品在日益細分化、專業(yè)化的同時，城市戶外風來襲，適合多場合的多功能戶外裝備受寵。戶外品牌的產(chǎn)品設計越來越時尚。都市戶外運動消費者選擇功能性服裝時，在不缺失其基本需求的基礎上，對時尚及細節(jié)個性化的追求正逐漸提升。

　　As outdoor products become increasingly specialized and specialized, the urban outdoor trend is coming, and multifunctional outdoor equipment suitable for multiple occasions is favored. The product design of outdoor brands is becoming increasingly fashionable. When urban outdoor sports consumers choose functional clothing, their pursuit of fashion and personalized details is gradually increasing without lacking their basic needs.

　　戶外用品融入科技功能，已不是什么新鮮事，比如沖鋒衣要有防水、透濕等功能，在此基礎上加入時尚設計。將功能性元素以生活化、休閑化的手法表現(xiàn)出來。

　　The integration of technological functions into outdoor products is not a new thing, for example, submachine jackets should have waterproof, breathable and other functions, and fashion design should be added on this basis. Expressing functional elements in a lifestyle and leisure oriented manner.

　　作為國內(nèi)自主戶外品牌商，CARAVA將專業(yè)戶外與時尚休閑風格完美融合，貫穿“功能保證”　的思想，為戶外運動提供安全舒適的全面保障。

　　As a domestic independent outdoor brand, CARAVA perfectly integrates professional outdoor and fashionable leisure styles, and runs through the concept of "functional assurance" to provide comprehensive safety and comfort guarantees for outdoor sports.

　　另外，新興的戶外熱，儼然成了一種新生活符號、一種新時尚的標志。泛戶外是指廣義上的戶外運動，即任何一項走出家門的運動都可被稱為戶外運動，區(qū)別于通常人們所理解的那種帶有危險性質(zhì)的戶外探險運動。近年來這種戶外休閑方式逐漸成為一種流行趨勢，繼而推動戶外運動市場不斷升溫，戶外運動行業(yè)迎來跑馬圈地時代。

　　In addition, the emerging outdoor trend has become a new symbol of life and a symbol of new fashion. Pan outdoor refers to outdoor activities in a broad sense, that is, any activity that takes one out of the house can be called outdoor sports, which is different from the dangerous outdoor adventure sports that people usually understand. In recent years, this outdoor leisure activity has gradually become a popular trend, which has driven the continuous heating up of the outdoor sports market and ushered in the era of land grabbing in the outdoor sports industry.

　　“我們往年是徒步、登山鞋為主，今年新增休閑運動鞋。運動市場升溫，我們往運動方面做一些延伸?！泵礼樖兰铱偨?jīng)理蘭珠光介紹，現(xiàn)在的戶外鞋更為大眾化、時尚化，戶外可以與體育運動、旅行做更多的結合，提升產(chǎn)品的多功能性。

　　In previous years, we mainly focused on hiking and mountaineering shoes, but this year we have added leisure sports shoes. As the sports market heats up, we are extending our efforts to sports, "said Lan Zhuguang, the general manager of Meiluo Shijia. Nowadays, outdoor shoes are more popular and fashionable, and can be combined with sports and travel to enhance the versatility of our products.

　　在滿足絕大多數(shù)消費者需求的前提下，泛戶外用品更加平民化，根據(jù)不同消費人群特點，以一種新潮、休閑、時尚、生活的味道呈現(xiàn)給消費者。

　　On the premise of meeting the needs of the vast majority of consumers, outdoor products are more accessible to the general public, presenting a trendy, casual, fashionable, and lifestyle flavor to consumers according to the characteristics of different consumer groups.

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